We build the winning edge for athletes at the highest level of competition

We build the mental strength, fortitude and confidence required to help top-performing athletes maintain and refine their winning-edge at the highest level of competition

Fluid Intelligence has the distinct advantage of being owned and led by a world-class athlete (Sam Norton), who has combined his personal experience as both a competitor and coach at the top of sport with many years of scientific study, to deliver a wealth of knowledge and mindset insights to help other athletes sustain peak performance.

Sam currently works (in confidence) with some of the world’s top athletes and clubs and has a proven track-record in elevating both performance and passion by ingraining mental strategies designed to dissolve fears, overcome anxieties, maintain focus and determination, cope with failure, build confidence and resilience.

Sam personally knows what it takes to stay at the top of your game, and he’s ready to help you do the same.